{"id":2275,"date":"2020-02-27T15:14:28","date_gmt":"2020-02-27T05:14:28","guid":{"rendered":"https:\/\/www.interactiveminds.com\/?p=2275"},"modified":"2020-03-02T14:33:43","modified_gmt":"2020-03-02T04:33:43","slug":"newsletter-tip-what-do-you-stand-for","status":"publish","type":"post","link":"https:\/\/www.interactiveminds.com\/blog\/newsletter-tip-what-do-you-stand-for\/","title":{"rendered":"Newsletter tip: what do you stand for?"},"content":{"rendered":"I was reading Ann Handley<\/a>\u2019s recent newsletter and she shared some great tips about things that every email newsletter should include. The list started with (1) a clear niche and (2) a clear point of view within that niche. It got me thinking about my niche and point of view. Whilst these are pretty clear to me, it made me wonder if it\u2019s clear to those around me and if others have spent the time on this activity too.\r\n\r\nWhen we're communicating with others, it's never been so important to make sure we stand for something and to be clear in our position. There is too much competition across the world to stand for nothing or to not be passionate about and differentiated in how we feel about what we do. If we don't stand for something, then we stand for nothing.\r\n\r\nBut if you'd asked me ten or even five years ago what I stood for, I'm not sure I would have had the answer.\u00a0 At least not in a meaningful, true and differentiated way. Here's how I answer now:\r\n\r\nI\u2019m a marketer, working with marketers.\u00a0Here are the things I\u2019m super passionate about for marketers:\r\n